Viewership.ai

Case Study

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SEO & GEO

Alessa

From narrow organic reach to measured visibility across search and AI. In 12 months, Alessa owns more of its compliance category.

75%

Organic lead growth

+38%

LLM citation increase

113%

Impression growth

The Challenge

Strong product, narrow reach.

Alessa serves financial institutions navigating AML and KYC compliance. The site had solid product pages but limited organic coverage across the industry-specific queries their buyers actually use. Compliance professionals researching software requirements or asking AI tools for vendor recommendations were largely finding competitors.

Organic leads and LLM citations were both underperforming relative to Alessa's market position. The opportunity: better content coverage, better structure for AI retrieval, and a content operation built to scale without sacrificing the technical accuracy the compliance audience demands.

Our Approach

Better coverage, optimized for both search and AI.

Industry-specific service pages

We mapped Alessa's core services to every target vertical and programmatically built landing pages for each combination. Each page is unique, built around the actual compliance language of that industry, and targets queries a single generic page would never capture.

Long-tail content for LLM visibility

Compliance professionals increasingly use AI tools to research requirements and evaluate vendors. We built a library of niche posts structured around the specific questions they ask, formatted to be retrieved and cited by language models.

Custom content engine

We built Alessa a production-grade content system that generates accurate, regulation-aware content at scale, drawing on Alessa's own domain expertise so every piece meets the depth and specificity the compliance audience expects.

LLM optimization for existing content

We audited Alessa's existing pages against the signals LLMs use to select and cite sources, then updated structure, specificity, and formatting across the site. The result: more retrievals, more citations, more brand mentions in AI-generated responses.

Google Search Console

Organic impressions, Mar 2025 — Apr 2026

Monthly avg. daily impressions.

20K 40K 60K 80K 2025 2026 Mar May Jul Sep Nov Jan Mar Apr

25.4M

Total impressions — 14 months

69.5K

Total clicks — 14 months

113%

Impression growth over engagement

LLM Visibility

Citation rate, before and after

Share of tracked AI responses that cite Alessa when discussing relevant compliance topics.

20% 40% 60% 27% Before 46% After 12 mo.

27%

Citation rate — start of engagement

46%

Citation rate — end of engagement

+38%

Overall LLM citation increase

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