Case Study
/SEO & GEO
From narrow organic reach to measured visibility across search and AI. In 12 months, Alessa owns more of its compliance category.
75%
Organic lead growth
+38%
LLM citation increase
113%
Impression growth
The Challenge
Strong product, narrow reach.
Alessa serves financial institutions navigating AML and KYC compliance. The site had solid product pages but limited organic coverage across the industry-specific queries their buyers actually use. Compliance professionals researching software requirements or asking AI tools for vendor recommendations were largely finding competitors.
Organic leads and LLM citations were both underperforming relative to Alessa's market position. The opportunity: better content coverage, better structure for AI retrieval, and a content operation built to scale without sacrificing the technical accuracy the compliance audience demands.
Our Approach
Better coverage, optimized for both search and AI.
Industry-specific service pages
We mapped Alessa's core services to every target vertical and programmatically built landing pages for each combination. Each page is unique, built around the actual compliance language of that industry, and targets queries a single generic page would never capture.
Long-tail content for LLM visibility
Compliance professionals increasingly use AI tools to research requirements and evaluate vendors. We built a library of niche posts structured around the specific questions they ask, formatted to be retrieved and cited by language models.
Custom content engine
We built Alessa a production-grade content system that generates accurate, regulation-aware content at scale, drawing on Alessa's own domain expertise so every piece meets the depth and specificity the compliance audience expects.
LLM optimization for existing content
We audited Alessa's existing pages against the signals LLMs use to select and cite sources, then updated structure, specificity, and formatting across the site. The result: more retrievals, more citations, more brand mentions in AI-generated responses.
Google Search Console
Organic impressions, Mar 2025 — Apr 2026
Monthly avg. daily impressions.
25.4M
Total impressions — 14 months
69.5K
Total clicks — 14 months
113%
Impression growth over engagement
LLM Visibility
Citation rate, before and after
Share of tracked AI responses that cite Alessa when discussing relevant compliance topics.
27%
Citation rate — start of engagement
46%
Citation rate — end of engagement
+38%
Overall LLM citation increase
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