What is AI traffic worth to you?
A quick way to size the revenue in visitors who arrive from ChatGPT, Perplexity, Gemini and AI Overviews. Change the numbers in red.
If
people a month reach you from AI assistants,
of them convert, and each conversion is worth
…
10050,000
0.1%20%
$1$10,000
…then 1,000 monthly AI referrals are worth
$0/mo
That's $0 a year.
Revenue at every volume.
Referrals × conversion rate × value per conversion. Scale tops out at $0.
Monthly AI referral visits