Blog
GEO in practice.
Guides, case studies, and observations from running GEO programs for real brands.
Does Reddit Karma Actually Matter for GEO?
Karma feels like a trust score, but it isn't a documented input into what AI tools cite. Here's what actually determines whether a Reddit thread gets cited.
How to Turn a Press Mention Into a GEO Asset
A press mention that sits on a publisher's site rarely gets cited by AI tools on its own. Here's how to extend coverage into content that actually does.
Do LLMs Cite PDFs the Same Way They Cite Web Pages?
PDFs get parsed differently than HTML by most AI crawlers. Here's what changes when your whitepaper or report is a PDF instead of a web page, and how to fix it.
How Financial Services Brands Handle GEO Without Compliance Risk
Financial brands can't publish the way a typical SaaS company does. Here's how to run a GEO program that gets cited by AI tools without tripping compliance review.
How SaaS Comparison Pages Get Cited in ChatGPT's Alternatives Answers
When a buyer asks ChatGPT for alternatives to a SaaS tool, a specific kind of comparison page gets cited. Here's how to structure yours to be that source.
How to Measure GEO ROI When There's No Click-Through Data
AI citations rarely produce a trackable click, which breaks standard attribution. Here's a practical framework for measuring GEO ROI without click data.
Does Domain Authority Still Matter for GEO?
Domain authority was built to predict search rankings, not AI citations. Here's what DA still tells you for a GEO program, and what it misses entirely.
How to Write a Reddit Comment That Doesn't Read Like an Ad
Reddit downvotes anything that smells like marketing. Here's how to write brand comments that get upvoted, build trust, and still represent you well.
How Often Do LLMs Recrawl Content for Updated Citations?
Fixed a stat or renamed a product and wondering when AI tools will catch up? Here's how recrawling and retrieval actually work, and what speeds it up.
How to Write an FAQ Section That Actually Gets Pulled Into AI Answers
Most FAQ sections are filler. Here's how to pick real buyer questions and write answers AI tools can actually lift into their responses.
How to Find the Right Subreddits for a B2B Brand
A practical process for identifying which subreddits actually matter for a B2B brand's GEO and community strategy, beyond just searching your product category.
Link Building for SEO vs GEO: What Actually Changes
Link building for AI citations isn't the same game as link building for Google rankings. Here's what changes, what stays the same, and where to focus first.
How Page Length Affects LLM Citation Likelihood
Does a longer page get cited more by ChatGPT and Perplexity? Here's how page length interacts with LLM citation behavior, and what to optimize instead.
How to Get Cited in 'Best Of' Roundups Without Paying for Placement
AI tools lean heavily on 'best of' roundups when answering comparison prompts. Here's how to earn a spot in those lists organically, without paid placement.
How G2 Reviews Influence AI Software Recommendations
AI tools lean on G2 and similar review platforms when recommending software. Here's what specifically gets pulled and how to influence it.
Being Mentioned vs Being Cited by an AI Tool: Why the Difference Matters
AI tools can name your brand without citing you as a source. Here's the practical difference between a mention and a citation, and why only one moves the needle.
How to Audit Your Site's Schema Markup for GEO
A step-by-step process for auditing structured data on your site for GEO, covering which schema types matter to AI tools and how to find gaps.
How to Track Which Pages Are Getting Cited by AI Tools
A practical, low-tooling process for tracking which of your pages ChatGPT, Perplexity, and other AI tools actually cite, and how often.
How to Write a Definition Paragraph That AI Tools Quote Directly
How to write the opening definition paragraph AI tools quote word-for-word, with the sentence structure and placement that make it citable.
Why LLMs Cite Some Pages and Ignore Others
What separates pages ChatGPT and Perplexity cite from pages they skip, based on retrieval mechanics, claim clarity, and source type.
How to Check If GPTBot and ClaudeBot Can Actually Crawl Your Site
A practical walkthrough for checking whether GPTBot, ClaudeBot, and other AI crawlers can reach your site, plus what to fix in robots.txt if they can't.
Should Agencies Offer GEO as a Standalone Service or an Add-On?
Marketing agencies are deciding how to package GEO: as its own line item or bundled into existing SEO retainers. Here's how to weigh the tradeoffs.
Google Search Console MCP Server: Setup Guide for Claude
A free, open source MCP server that connects Claude directly to your Google Search Console data. Here's how to set it up and what you can do with it once it's running.
How to Build a Brand Subreddit for SEO
A step-by-step guide to creating and running a brand-owned subreddit, from setup and Reddit's rules for company moderators to structuring posts that rank and measuring the SEO payoff.
Best Reddit Marketing Agencies in 2026
A practical, transparent look at the agencies actually doing Reddit marketing well in 2026, including how we evaluated them and where Viewership fits.
How to Use a Reddit Brand Account to Build Engagement
A practical guide to setting up and running a Reddit brand account, from Reddit Pro signup and verification to engagement rules, real examples, and measurement.
How to Use YouTube for GEO (LLM Visibility)
Learn how to use YouTube for GEO and improve LLM visibility with transcript optimization, chapter strategy, video metadata, and creator partnerships.
Does an llms.txt Actually Impact Your Site's Visibility in LLMs?
llms.txt is a simple Markdown file that tells AI models what your site is about and where to look. Here's how it works, who's using it, and what it actually does for your visibility in AI-generated answers.
How to Structure Website Blogs for LLM Citations
LLMs don't read your blog the way humans do. Here's how to structure your content so ChatGPT, Perplexity, and Google AI Overviews can actually extract and cite it.
How to Use MCPs for SEO (with Claude)
MCPs let Claude connect directly to your SEO data, search APIs, and website. Here's how to set them up and use them to run real SEO workflows.
How to Use Reddit for GEO (LLM Visibility)
Learn how to use Reddit for GEO and improve LLM visibility with authentic subreddit research, helpful participation, citation-worthy posts, and prompt tracking.
How brands can use internal data to earn more LLM citations
Internal data can give brands the proof, specificity, and original insight that LLMs are more likely to cite. Here is how to turn it into useful public content.
Why Reddit is one of the most powerful GEO channels in 2026
Reddit threads show up constantly in LLM citations. Here's what that means for brands, and how to build a Reddit presence that actually helps.
What is GEO? A plain-language guide to generative engine optimization
GEO is the practice of getting your brand cited by AI tools like ChatGPT, Perplexity, and Claude. Here's what it is, why it matters, and how it works.