Blog
GEO in practice.
Guides, case studies, and observations from running GEO programs for real brands.
How to Use YouTube for GEO (LLM Visibility)
Learn how to use YouTube for GEO and improve LLM visibility with transcript optimization, chapter strategy, video metadata, and creator partnerships.
Does an llms.txt Actually Impact Your Site's Visibility in LLMs?
llms.txt is a simple Markdown file that tells AI models what your site is about and where to look. Here's how it works, who's using it, and what it actually does for your visibility in AI-generated answers.
How to Structure Website Blogs for LLM Citations
LLMs don't read your blog the way humans do. Here's how to structure your content so ChatGPT, Perplexity, and Google AI Overviews can actually extract and cite it.
How to Use MCPs for SEO (with Claude)
MCPs let Claude connect directly to your SEO data, search APIs, and website. Here's how to set them up and use them to run real SEO workflows.
How to Use Reddit for GEO (LLM Visibility)
Learn how to use Reddit for GEO and improve LLM visibility with authentic subreddit research, helpful participation, citation-worthy posts, and prompt tracking.
How brands can use internal data to earn more LLM citations
Internal data can give brands the proof, specificity, and original insight that LLMs are more likely to cite. Here is how to turn it into useful public content.
Why Reddit is one of the most powerful GEO channels in 2026
Reddit threads show up constantly in LLM citations. Here's what that means for brands, and how to build a Reddit presence that actually helps.
What is GEO? A plain-language guide to generative engine optimization
GEO is the practice of getting your brand cited by AI tools like ChatGPT, Perplexity, and Claude. Here's what it is, why it matters, and how it works.