Publish at scale without losing your voice.
GEO requires consistent, high-volume publishing. We build the automated workflows that make that possible, without the generic output most automation produces.
Get startedContent pipeline
RunningWhat's included
Brand voice documentation
A detailed voice guide built from examples of your best existing content. This becomes the input that keeps automated output sounding like you.
Automated production pipeline
A custom workflow, built by Connor, that takes a topic from the strategy queue to a publish-ready draft. Includes briefing, drafting, and QA steps.
Editorial QA process
Automated drafts get reviewed against the brand guide before they touch your calendar. You approve, we manage the queue.
Content calendar management
We own the calendar and keep the publishing schedule consistent. No chasing down writers or managing freelance relationships.
Performance feedback loop
Citation data feeds back into the pipeline. Topics that generate citations get more coverage; underperformers get revised or cut.
Workflow integrations
We connect the pipeline to the tools you already use: Notion, Webflow, WordPress, and others. No new software to learn.
How it works
Voice documentation
We analyze your best existing content to build a detailed brand voice guide covering tone, structure, language patterns, and what to avoid. This becomes the foundation that keeps automated output sounding like you, not generic AI copy.
Pipeline build
Connor builds a custom automation workflow that moves topics from your strategy queue through briefing, drafting, brand-checking, and SEO optimization. The pipeline is scoped to your publishing volume and integrated with the tools you already use.
Editorial QA and publishing
Every automated draft is reviewed against the voice guide before it touches your calendar. You approve final content, we manage the queue, scheduling, and publish cadence. No chasing writers or managing freelance relationships.
Performance feedback loop
Citation data feeds back into the pipeline so topics that generate LLM mentions get prioritized and underperformers get revised or cut. The system improves over time as it accumulates performance data.
FAQ
How do you prevent automated content from sounding generic?
The voice guide we build from your existing content is the core safeguard. Every automated draft is written against detailed guidelines covering tone, sentence structure, vocabulary, and the specific phrases your brand does and does not use. Drafts that do not clear the brand check get revised before they touch your calendar.
What tools and platforms does the pipeline connect with?
We build integrations with the tools you already use, including Notion, Webflow, WordPress, HubSpot, and Contentful. If you use a CMS or project management tool not on that list, we assess it during scoping. The goal is that content moves from queue to publication without manual handoffs.
How much editorial control do we keep?
Full control. Every draft goes through editorial QA and requires your approval before publishing. You review the content, we manage the queue. You can adjust the review process as trust in the pipeline builds over time.
How long does it take to build and launch the automation pipeline?
Most pipelines are live within four to six weeks. The timeline depends on the complexity of your publishing workflow and the number of integrations required. Voice documentation and pipeline build happen in parallel to compress the setup period.
What publishing volume is this service designed for?
We scope the pipeline to your needs. It works well for brands publishing four or more pieces per week, where manual processes create bottlenecks. For lower volumes, our content strategy service may be a better starting point than a full automation build.
Ready to build your content engine?
We'll scope it to your brand and publishing goals.