Know exactly what to publish to get cited.
Most content teams publish without a clear map of what actually drives LLM citations. We build that map, then help you execute against it.
Get started// Sample output from a citation gap audit
What you get
Citation gap analysis
We audit which topics, formats, and sources are driving citations for your category right now, and map where you're missing.
Topic cluster mapping
A structured map of the topics your audience is searching and asking LLMs about, grouped by intent and citation potential.
Publishing roadmap
A prioritized 90-day content calendar tied to the topics most likely to generate citations in the near term.
Competitor citation audit
We pull citation data on your top competitors to understand what's working for them and where you can outperform.
Source analysis
An inventory of the platforms, publications, and communities that carry the most weight with the LLMs your customers use.
Ongoing strategy updates
LLM behavior changes. We revisit and update the strategy on a regular cadence so it stays current.
How it works
Intake and briefing
We start with a deep briefing on your brand, category, customers, and current content efforts. This gives us the context to build something accurate, not generic.
Citation and competitor research
We run your category through the major LLMs, scrape citation data, and audit what your competitors are getting cited for. This surfaces the gaps.
Strategy and roadmap delivery
You receive a full strategy document with your topic clusters, citation gap analysis, source recommendations, and a prioritized publishing roadmap.
Kickoff and handoff
We walk through the strategy with your team and configure your tracking setup so you can measure citation performance from day one.
FAQ
What is a GEO content strategy, and how is it different from a traditional SEO strategy?
GEO (Generative Engine Optimization) content strategy focuses on getting your brand cited in AI-generated responses from ChatGPT, Perplexity, Gemini, and similar platforms. Traditional SEO targets search rankings on Google. A GEO strategy maps the specific topics, formats, and sources that LLMs pull from when answering questions in your category, and builds a publishing plan around those gaps.
How do you identify which topics will actually generate LLM citations?
We run your category through the major LLMs, analyze which sources and topics appear in the responses, and cross-reference that with your competitors' citation footprint. This gives us a factual map of what's being cited right now, rather than speculation about what might work.
How long does it take to see results from a GEO content strategy?
Most clients start seeing measurable citation improvements within 60 to 90 days of publishing against the strategy. LLMs update their training data and retrieval systems on different schedules, so results vary by platform. Perplexity tends to reflect changes faster than ChatGPT.
Do we need to already be publishing a lot of content to benefit from this service?
No. The strategy is designed to work regardless of your current output volume. We size the publishing roadmap to what your team can actually execute. The goal is publishing the right content, not more content for its own sake.
What exactly do we receive at the end of the strategy engagement?
You receive a full strategy document covering your topic clusters, a citation gap analysis, source and channel recommendations, a competitor citation audit, and a prioritized 90-day publishing roadmap. We also walk through it with your team and help configure citation tracking.
Ready to build your content strategy?
Let's start with a conversation about your brand.